Pulse of the Worker

What is Forecast Labs?

Forecast Labs will develop and test new strategies rooted in content that goes beyond the usual tactics, messages, and messengers in order to reach audiences who will decide the future of climate action. Building and popularizing new strategies for tapping into the cultural touchpoints, preferences, and behaviors of hard-to-reach audiences to improve our ability to win the politics of climate change. 

What is Pulse of the Worker?

Through in-depth interviews with union members, we explore what issues are top of mind, media consumption habits, and their attitudes and beliefs around their voting preferences in 2024, as well as their hopes and expectations for 2028. Our goal is to create a clear, unfiltered snapshot of public opinion before it's influenced by the noise of a presidential election or the rise of a nominee. 

This project helps establish a foundational understanding of voter sentiment in a more relaxed and unstructured research setting to better engage those who feel left behind and disconnected by those in DC, and how to communicate our message without using the tone common among partisan messaging.